In this discussion we are not concerned with values or virtues. While Authenticity, Being Cause in the Matter, Being Committed to something Bigger Than Oneself, and Integrity can be approached as normative values we are not concerned with them as being right or good in some absolute sense, or with their absence as being wrong or bad. This is not a discussion of ethics, morality or virtues.

We advocate these principles not because they are “right”, but simply because they are in each individual’s personal self-interest and in each organization’s corporate self-interest.

These principles create workability, trust, peace, joy and private and social value.

They provide a path for individuals, organizations & societies to realize much of what people generally think ethics and morality produce.

These Four Ways of Being that Create the Foundations of A Great Personal Life, Great Leadership and A Great Organization are:

1) Authenticity: Being and acting consistent with who you hold yurself out to be for others, and who you hold yourself out to be for yourself.  When leading, being authentic leaves you grounded, and able to be straight without using force.

2) Being Cause in the Matter of Everything in Your Life:  Being cause in the Matter is a stand you take for yourself and life – and acting from that stand.  It leaves you with power.  You are never a victim.

3) Being Committed to Something Bigger than Oneself:  Source of the serene passion (charisma) required to lead and to develop others as leaders, and the source of persistence (joy in the labor of) when the path gets tough.

4) Integrity (in our model a positive phenomenon):  Being whole and complete – achieved by “honoring one’s word” (creates workability, develops trust).

Werner Erhard and Michael C. Jensen